Driven by a mix of instinct and intuition, Ty’s 22 year tenure in the industry has consistently defied what others have seen as possible. She’s built two highly bonded bi-coastal teams from the sun drenched streets of Los Angeles, forged long-term relationships with best-in-class clients, and consistently challenged the status quo. She did all by aspiring to take her work, but not herself, seriously. 

 

As a strategic communications leader, she has:

• expertly guided luxury hotel and resort clients through openings and renovations

• helped bolster relevance for longstanding hotels and resorts, in the absence of major news 

• inspired tourism to destinations around the globe

• told the story of leading commercial and private aviation companies

• positioned burgeoning and established wine and spirits brands

• forged partnerships with leading lifestyle brands

• landed clients on the covers of top magazines and newspapers

• secured national broadcast coverage

• helped position brand and property leaders in top business and financial publications

 

She did all of this - and more - with a sharp eye for what’s motivating each client’s unique audience and emerging trends, never being afraid to challenge her clients and teams to blaze new trails. 

 

But perhaps Ty’s most proud accomplishment over this 22 year tenure is the leaders whose careers she’s helped shape - many of whom are today’s PR and brand marketing leaders, heads of communication and small agency owners. From interns to senior leaders, Ty believes in the power of building  strong relationships with every colleague who crosses her path rooted in mutual respect, empathy, and a desire to find joy and levity in moments big, small, and even challenging.

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A native Californian and graduate of UCLA, the story of LA's famed mountain lion resonated deeply with Ty and inspired her agency’s namesake. P-22’s boldness and quest to live life on his own terms not only serves as the agency’s spirit animal, but has inspired millions across the globe to reflect on the relationship between our modern lives and the wild, untamed nature that surrounds us. Her vision for P-22 Agency is to embrace this dynamic tension and create a new breed of agency where work-life balance and a commitment to excellence find its home.